Creative Director · Brand Experience · Storyteller

Juan
Aracil

Founder of Ingrávitto Studio. I build visual systems, brand activations and storytelling frameworks for retail, wholesale and cultural spaces. I connect brand, product and community through design that moves people — in stores, in spaces and on trails.

View Experience ↓ juan@ingravittostudio.com

38°37'N 0°34'W · Ibi, Alicante · 820m asl

World · Joëlette

8yr

Creative Direction

About

Creative Director.
Brand Experience.
Outdoor Enthusiast.

I've spent 8 years building visual systems, brand activations and storytelling frameworks for retail, wholesale and cultural spaces. Founder of Ingrávitto Studio — a field-tested creative practice covering strategic branding, exhibition design, executive presentations, outdoor photography and AI-powered content production.

I connect brand, product and community through design that moves people — in stores, in cultural spaces, on screens and on trails. I don't just design for the outdoor industry. I live it.

Juan Aracil Ibi · Valencia

Work

Experience

2020 — Present

Ingrávitto Studio

Founder & Creative Director

Strategic brand direction — identity systems, seasonal toolkits and visual language end-to-end for institutional and corporate clients.
Museum & exhibition design — translating complex narratives into immersive visitor experiences through spatial design and content production.
Executive presentations for seasonal milestones, account reviews and pre-line meetings — visual alignment across stakeholders and formats.
Wholesale & in-store brand communication — adapting global toolkits to local channel needs under compressed timelines.
Photography, video and AI-generated content for brand campaigns and outdoor sports media from authentic field experience.
Integrated AI tools (Midjourney, ChatGPT, AI video) into real production workflows, expanding output without sacrificing craft.

Brand Strategy Museum Design Wholesale In-Store Photography Film AI Production Presentations

2018 — 2020

Baobab Marketing

Graphic Designer & Team Lead

Promoted to design team lead within 12 months — managing production of campaigns and POS materials for retail and industrial clients.
Visual identity, point-of-sale and web from concept through final artwork for print and digital delivery.

Visual Identity POS Digital Team Lead

What I do

Core Capabilities

Brand Experience

Visual systems connecting brand identity to every consumer touchpoint — retail environments, wholesale accounts, cultural spaces and digital channels.

Museum & Space Design

Spatial storytelling for cultural institutions. Complex narratives made tangible through designed environments and editorial content production.

Outdoor Storytelling

Photography and film from real mountain terrain. Brand content created by an athlete who understands the outdoor culture from the inside.

Inclusive Outdoor

World-ranked joëlette competitor (#3 World Cup) and active collaborator bringing mountain access to people with disabilities.

Sport

World Cup
Joëlette

CV Champion
Vertical Race

Spain Cup
CXM 2013

5yr

Selección
Valenciana

I don't just design for the outdoor industry.

Selección Valenciana FEMECV · 2012–2016

Best Male Athlete in Ibi, 2015. Ex-competitive trail runner with national podiums in CXM and Vertical Kilometer. Today I combine my design work with inclusive mountain access — guiding people with disabilities on technical terrain via joëlette.

Trail Running

Road Cycling

Mountain Sports

Outdoor Photography

Storytelling Through Places

Inclusive Mountain Access

Joëlette World Cup

#3 World · Inclusive Trail Running

Tools

Skills & Software

Adobe Creative Cloud

Illustrator

Photoshop

InDesign

Premiere Pro

After Effects

Digital & AI

Figma

PowerPoint

Midjourney

AI Video

Languages & Education

Español

Native

Valenciano

Native

English

Education

BA Graphic Design EASD Alcoi · 2016–2020

CFGS Graphic Advertising EASD Alcoi · 2014–2016

JuanAracil

Creative Director.Brand Experience.Outdoor Enthusiast.